Let’s Talk SEO: Slugs

I have developed a little bit of a background in SEO in the recent few months, which is something I am fairly proud of.

I knew NOTHING about SEO when I first started out blogging. In fact, even when I first began looking into it, I found it REALLY overwhelming. There is so much information about it out on the Internet. And while that can be a good thing, it can also be a lot to take in.

It took a while for me to really fully absorb most of the basic SEO concepts. And as I developed (and continue to develop) my understanding of the whole thing, I realized that I wanted to share my understanding (my VERY basic understanding) with other bloggers who may be in the same boat I once was in.

That being said, today we are going to talk about just one of the components of SEO: Slugs.

WHAT IS A SLUG? 

A slug is a little piece of information that shows up at the end of a URL. Every post you put up has its own unique slug, even if you haven’t done anything with it. And in most cases, the default slug is simply the title of your post.

To give you a more visual explanation, here’s a slug from one of my blog posts. As you can see at the end of the URL, the slug is my-sephora-play-experience.

Screen Shot 2018-04-16 at 6.43.57 PM

WHY DOES IT MATTER? 

Having an optimal slug can help your post rank higher on search engines like Google. And when your post ranks higher, it’s going to reach a wider audience. It’s one of many different things that factor into the ranking of your post, but taking advantage of it can still help you a great deal.

WHAT SHOULD I DO?

The best advice I can give you on slugs is to keep them SHORT and SIMPLE. Short, concise slugs will help your search engine rankings. The key is keeping things as brief and specific as possible.

Refrain from using articles like a, the, and an. All they do is add unnecessary length to your slug. Plus, they really aren’t important because they rarely (if ever) change the context of the post.

Here’s an example of a slug I used on a post called “Easy Ways to Make Money As A Blogger.” Instead of leaving that title as the slug, I took out the words “easy,” “ways,”
“to,” and “a.”

Screen Shot 2018-04-16 at 6.41.29 PM

Taking these words out did not alter the meaning of my post. You still get the gist of what it is about—just without all the unneeded words.

So, when wording your slug, I think that’s the most important thing to think about. You want to be certain you’re not distorting the essence of the post or changing it in a way that might be confusing to a reader.

(TIP: If you want to see more examples of this kind of thing, I would highly recommending checking out a news website like CNN or ABC. Journalists and reporters shorten up their slugs for SEO purposes, and it might give you a clearer picture of how to do it).

To summarize it all up, by removing unnecessary words and keeping a slug short and specific, you can help your search engine rankings.

Well, I hope that helps any of you who may not have a lot of background into SEO.

Thank you for reading! 🙂

Are you familiar with SEO or is it totally new to you? If you are familiar with it, do you have any good tips, suggestions or advice? 

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Hi, I'm Paige and my favorite things are lipstick, books, and coffee.

12 thoughts on “Let’s Talk SEO: Slugs

  1. We bloggers learn so much about SEO, I’ve been paying much more attention to it recently. One thing I’m always aware of but never alter is the slug! So, thank you for the advice, my Jet Pack plug-in often tells me my slug is too long but I just leave it. I guess I’ll start shortening it now. I’m so fussy about everything else, I’ve been a bit lazy with it. Thanks for sharing lovely.

    Samantha x

    Thebeautyspyglass.com

    Like

  2. NICE INFO…
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    Like

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