When I sit down to write a chatty blog post like this, I usually have a pretty clear idea of what I’m trying to get across. I let my thoughts sort of drift through my head for a few minutes; then, I go ahead and start writing.
Today, however, is not like most days. Because as I’m sitting here, attempting to write this post, I’m not entirely sure what direction it is going to take. I don’t have a clear, definitive idea of what I want to say. Primarily because, well, I don’t believe this topic has one clear, definitive answer.
That being said, let’s talk about it, shall we? Blog post length. Is there an ideal word count that every blogger should try and reach? And if so, what is that word count? I feel like this is one of the most hotly debated topics in the blogging world, as I’ve seen quite an array of answers after multiple google searches.
Some people say posts should be short. Some people say posts should be long. In fact, the articles I’ve read have ranged between 75 and 2,500 words. That’s obviously a massive range, and it’s not super helpful if you’re searching for a specific answer.
Within these numbers, there’s even more disparity. I’ve read articles that say short posts are more effective for SEO purposes. Then, I’ve read ones saying the complete opposite. There’s a lot of conflicting data out there, and no one seems to know what is or isn’t accurate.
So, is there an ideal blog post length? In my mind, no. Regardless of SEO and all that technical jibber jabber, I think each individual blog post has its own ideal length. Every blogger and every topic is different. And I don’t think there’s a one-size-fits-all word count for a blog post.
To me, the ideal post length is a feeling, not a word count. When I’m writing something, and I think to myself “okay, that’s good,” that’s when I decide it’s time to end it. I don’t try and keep writing to hit a desired word count because, quite honestly, I think it becomes pretty transparent when I do. There have been times in the past when I thought word count was everything, and I focused so much on making sure I hit that perfect number that I ended up repeating myself a dozen times or not making a whole lot of sense.
Instead, I now concentrate on reaching the point when the post feels done. I know that sounds cliche, but I think it becomes obvious after a while. When a post is done, it’s done. It doesn’t need anything else.
This might not be the way that everyone thinks (surely not if you’re an SEO expert). However, my feeling on the matter is that content quality is more important than quantity (oh, look, another cliche).
The way I see it, every blog post out there has one goal in common: to convey a specific message or idea. For some posts, that message can be conveyed in 500 words. For other posts, that message may require 2,000 words. Word count, in my mind, doesn’t matter as long as the central message of the post is effectively conveyed. Someone could write a bloated, incoherent piece about something, but not have it be as convincing as a shorter, carefully crafted piece on the same topic. Because, ultimately, the focus should be on what you’re trying to say, not in how many words you’re trying to say it in.
And with that, I feel like this post is ready for a close.
Have a lovely day, and thank you for reading!
Do you think there’s an ideal blog post length? And if so, what is it?