Is it just me or is SEO a really scary word?
Like, when you see the word, do you instantly think of a bunch of convoluted tech mumbo jumbo that you’d never be able to understand even in your wildest dreams?
Well, that’s the way that I felt up until a couple of months ago.
When I first started researching SEO and the technical side of blogging, I felt really intimidated. In fact, I felt so intimidated that I decided it just wasn’t for me and stopped researching it altogether.
But after seeing so many blog posts about the life-changing magic that it utilizing SEO, I reluctantly gave it another go. And in doing so, I learned a lot about search engine marketing and advertising in the digital age. It’s actually a pretty interesting topic—I highly recommend doing some yourself if you get the chance.
Anyway, as I was doing my SEO research, I had a hard time finding articles that explained SEO in its simplest terms. A lot of the pieces that I stumbled upon were very insightful and informative; however, as someone with no background in SEO, SEM, or content marketing, I wasn’t quite sure where to start.
That being said, I have a feeling there are bloggers out there who are in similar positions. So, today I thought that I would write up a post about everything that I’ve learned since I started delving into the marketing side of blogging.
I’m still fairly new to the SEO thing, and by no stretch am I a search marketing expert. In fact, if you have any semblance of an understanding of SEO, this will probably be nothing new. But if you’re totally new to all of it, hopefully this will be a good start.
What is SEO?
Search engine optimization (otherwise known as SEO) is a search engine marketing (otherwise known as SEM) strategy used to get posts ranked higher in search engine results. By utilizing SEO, bloggers, influencers, advertisers, and marketers are able to get their posts positioned higher up than other similar content on search engines like Google or, well, Google. (Does anyone actually use a search engine other than Google?) This helps them increase the likelihood of users clicking on their posts and ultimately brings people to their sites.
Think of it this way: Imagine you’re interested in reading reviews for a new eyeshadow palette that was just released by your favorite brand. The first thing you’ll probably do is pull up Google and type in something along the lines of “your favorite brand’s name + eyeshadow palette review.” And after doing this, you’ll come up with millions of pages of results.
However, you probably aren’t going to read millions of reviews. Instead, you’ll probably end up clicking on one or two within the first few pages. This is why SEO is important. Because if you’re one of the bloggers who has written a review on this eyeshadow palette, you’re going to want your review to be read. And it’s more likely that your review will be read if it shows up within those first few pages.
How do you use SEO?
There are many different ways to use SEO and most are past the extent of my knowledge. But one of the easiest and most effective ways to help your content rank higher in search engines is by using keywords. Tools like KWFinder allow you to look up keywords based on what your post is about. For example, if you’re writing a blog post about working with brands, you can type that phrase into KWFinder’s search bar and find several keyword suggestions. Using these keywords will help improve your chances of appearing at the top of the search engine.
Is SEO really that effective?
As I’ve said, I haven’t been aware of SEO for too long, so I can’t say for certain whether or not it has drastically improved my blog statistics. What I do know, however, is that two of my most popular posts of all-time (The Pros and Cons of Beauty Subscription Boxes and Tarte Pearly Girl Teeth Whitening Pen) happen to be two of my highest ranked posts on Google. I don’t believe that’s a coincidence.
Thank you so much for reading!
Do you know a lot about SEO?