I’ve always been curious about Tailwind. And not just because I see 124054 posts about it on my Pinterest homepage a day, but because my Pinterest game is not all that reliable.
The truth is, I’ve always been super inconsistent on Pinterest. There are days when I pin like crazy. Recipes. Blogging tips. Outfit ideas. And then, there are days when I totally forget the platform exists. Pinterest? Never heard of it.
For a while, I didn’t really care about my lack of dedication to Pinterest. If I didn’t feel like pinning, I wouldn’t pin. So be it.
But then, I started seeing all these articles from other bloggers, saying how Pinterest doubled, tripled, quadrupled their blog traffic. The more I read, the more it began to seem like Pinterest was a blogger’s gold mine.
So, I chose to make Pinterest a focus of mine. Which I did by trying out a month of Tailwind.
Tailwind, in case you aren’t familiar with it, is a service that allows you to pin content to your Pinterest or Instagram account ahead of time. This means I could sit down at the beginning of the month, create a schedule for when I want content to go up, and not have to worry about logging on again. Tailwind would do all the work for me.
I fell in love with this concept the minute I found out it existed. I loved the idea of being able to pin blog posts while I was sleeping or busy doing other things. That I could do my whole I-forgot-Pinterest-exists thing for days on end and still have a consistent posting schedule.
I decided to check out Tailwind for the month and see if the service worked well for me. And since I was really curious about Tailwind before I used it, I figured other bloggers might be feeling the same way. Today I thought I would share my experience with Tailwind. Hopefully this will be helpful if you’re a blogger who’s thinking about trying a scheduling service.
As I said, I wanted Tailwind specifically for Pinterest. You can get it for Instagram as well, but I haven’t had much trouble staying consistent on there.
The monthly subscription costs $15, but I had a discount that allowed me to get the month free. If you buy a yearly subscription, you can get it for $119, which comes out to about $9.99 a month. But as you can probably imagine, I wasn’t going to spend that kind of money on something until I had tried it out.
With the plan I had, Tailwind allowed me to schedule up to 400 pins a month. Obviously that’s a lot of pins, but fortunately the process of scheduling them is pretty simple. Tailwind has an extension you can install that allows you to pin articles, pictures, etc. right from your browser. All you have to do is click the little schedule icon, and the post goes straight into your schedule.
Tailwind initially gives you a recommended posting schedule based on what they consider the best times for you to post. However, you have the option to customize the schedule to your liking. I tweaked my schedule a little bit. But for the most part, I left it alone.
Once you’ve got posts put into your schedule, you have the flexibility to move them around. If you decide you want the pin to your latest blog post to go up at 8 p.m. instead of 5 p.m., all you have to do is drag it over to the designated slot.
Here’s a quick glimpse of what my schedule looked like a couple days ago. It’s super easy to follow. Like I said, scheduling is a breeze.
Another thing Tailwind allows you to do is share your content with other bloggers and influencers through groups known as tribes. Tribes are sort of like the Pinterest version of blogger comment swaps on Twitter. You share your content in them, and bloggers in related niches can pin your content to their own accounts. Likewise, you can use tribes to find content that you think your followers might enjoy.
Tribes are neat because they give you easy access to relevant articles. You can find a tribe on just about every blogging niche out there. They also have some more general tribes. So, if you’re a blogger like me and you write about several different topics, you can still locate tribes that are relevant to you and your followers. Some of these tribes have thousands of members, so their re-pins can really help your content reach a wider audience.
Even if you aren’t in tribes, Tailwind makes it easy for you to find content similar to your own. Tailwind has a feature called the “Pin Inspector” that tracks the items you’ve most recently pinned. Using this feature you can re-pin content, add it directly to your tribes, or find similar items. This can really come in handy when you’re pinning a lot of content all at once. It makes locating new stuff to pin less of a hassle.
Having only used Tailwind for one month, I feel like I can’t definitively say whether or not it effectively grows your blog traffic. My numbers from Pinterest have gone up slightly since I started using Tailwind, but it wasn’t a dramatic increase. I can’t say how it does in two or three months. But if you’re expecting it to take you from zero to a hundred, you’re going to be disappointed.
Overall, I would say Tailwind is a useful tool if you’re trying to expand your presence on Pinterest. It’s cool to think that I can be pinning content even when I’m sleeping, especially since I struggle to use Pinterest consistently when I’m awake.
I think I’ll have to try Tailwind out for at least another couple months before I say whether or not it drastically helps with blog traffic. Maybe I’ll do a “Three Months of Tailwind” post a little bit down the line.
I hope you found this useful, and thank you so much for reading! 🙂
Have you tried Tailwind?