I have to confess that I always feel weird giving blogging advice.
This is mainly because people typically give advice about stuff when they are experts on it.
And I am most certainly not a blogging expert.
In fact, in by most comparisons, I am still sort of a newbie. I’ve been blogging since August of 2016, but blogging itself has been around since the late 90s/early 2000s. By that stretch of time, my blogging experience is nothing.
HOWEVER, I do get asked from time to time what advice I have for newer bloggers. And while I’ve done blogging-related posts in the past on topics like writing disclaimers, attracting readers, and setting up flatlays, I’ve never done a post straight up of my best blogging advice.
Today I’m going to share a few tidbits that I think could be helpful to new bloggers. These things might not be useful to everybody, but I know I would have liked to hear them when I started setting up my blog.
Firstly and and mostly importantly:
Blog writing is not essay writing
Blog writing and essay writing are NOT the same thing.
The sooner you realize that, the better off you’ll be. Trust me.
For me, it took a while to realize this. You can probably tell if you go back and read through some of my very first posts.
My initial blog entries were written in a style that was too formal for what I was trying to do. As a lifestyle blogger, my goal was to create a place where I could engage with likeminded people about things that interest me. I wanted to be able to connect with people who shared interests similar to my own. And while I was writing about topics I enjoyed, I was missing something important.
I was writing in the format of an essay. I was using long, wordy paragraphs. I was taking myself too seriously. I wasn’t who I am translate through my writing, which is a MASSIVE problem when you’re trying to connect with people.
Through your blog, people want to see who you are as a person. They want to know why you decided to create a blog. They want to know what inspires and motivates you.
Personality is key in blog writing. It’s what is going to bring people to your site, and it’s what is going to keep them coming back.
It’s important to be aware of who your audience is, and if you’re writing to it in a creative and personal way. Your readers should be able to sense who you are and why you’re here in each post you put up.
Make your writing fun and engaging. Let your readers really get to know you. It might take some time for you to find your blogging voice, but it will make a huge difference once you do. Every aspect of your blog should be an accurate representation of YOU.
Another important thing to keep in mind is that:
You need to engage in the community (and be genuine about it)
Engaging with other bloggers is just as important to the success of your blog as creating content.
Having other blogs that you read and enjoy not only makes the experience of blogging more fun, it also helps you learn more about blogging in general. So many of the things I’ve discovered about blogging have been through blogs I read regularly. Especially flatlays. Until I started reading blogs, I had no clue what a flatlay even was.
Interacting with the blogging community is also good for promoting positivity. I can’t speak for every blogger, but I know it makes my day when I receive comments on my posts. And it’s great to be able to spread that positivity around through comments and likes of your own
However, it’s crucial that you keep your blogging interactions genuine. Make sure you’re actually reading the content that you’re commenting on, not just dropping a generic remark.
(a.k.a. don’t be rude)
People can tell when you’re genuinely interested in what they have to say and when you aren’t. And some might even be offended if you drop a thoughtless comment on their post and then ask them to check out your site.
You don’t want to rub people the wrong way. So, be sincere in all of your interactions.
The final piece of advice I have for you is kind of a cliche one:
Don’t get caught up in numbers
Getting overly consumed in the numbers game will suck all the fun out of blogging.
It’ll make you doubt yourself. It’ll make you think your content isn’t good enough. It’ll make you only want to write certain posts because they generate more views. Overall, it’s just not a good path to go down.
Focus on things other than the numbers. Remember why you got into blogging in the first place and make that your top priority. Growing your readership will take time, and, if you dwell too much on your stats, it’ll seem like it’s never going to happen.
I think that’s just about all I’ve got for blogging advice. While I’m certainly no expert, I hope this could be of some help.
Talk again soon!
Bloggers, do you have any blogging advice?