Before I get into this post, I should let you know that I’m writing this in a highly caffeinated state. I put too much vanilla syrup in my coffee this morning, which, combined with the actual caffeine, has given me a lot of energy. So if this post at all makes me seem like I’m jumping off the walls, just know that I probably am. It’s going to be rough when the sugar and caffeine wear off…
eons months ago, I wrote a post about discovering my blogging voice and how it changed me as a blogger. I know I’ve mentioned this before, but when I first started blogging, I had a hard time adjusting to blogging-style writing. I was so used to formal essay-style writing that it took a while for me to develop a blogging voice that felt natural and, well, like me. But once I did, blogging became a lot more enjoyable and a lot more personable.
Anyways, today I wanted to touch on a similar topic, which is finding your blogging niche. I’m sure every blogger and prospective blogger has a general idea of what they’d like to write about when they start up their blog, but sometimes that idea is too general. When it comes to picking a specific focus, it can be pretty challenging, especially if you go into blogging wanting to talk about many different things.
When I started Currently, Lately in August of 2016, there were so many different topics that I wanted to cover. Books, fashion, and beauty were the three central things that I planned on focusing on. But I also wanted to feature personal essays and reflections as well. I realized this was a pretty broad spectrum of content, and I wondered whether or not I needed to slim it down. At the time, I knew very little about lifestyle blogging, so I worried Currently, Lately would have a lost sense of purpose if I covered too much.
However, this is when I learned my first important lesson on blogging niches: you don’t need to have just one. Your blog is a representation of you, and people are multifaceted. If you want to talk about three topics, or three hundred topics, you should do so. Being afraid to branch out and discuss new things won’t make you happy as a blogger. You shouldn’t limit yourself or your content just because you think your topics are too different. Letting your blog represent all of your interests will make it unique to you.
On a similar note, if you like writing about one specific topic, then you should just write about one specific topic. If you’re a lifestyle blogger who likes writing beauty posts but doesn’t like writing fashion posts, then just write beauty posts. Your best blogging comes from what you feel most passionate about. Forcing yourself to write about things that don’t really interest you will only make you not want to blog.
Remember that for most of us blogging is a hobby, not a job. It’s your blog and you should do what you want with it. And, most importantly, you should enjoy what you do with it. If your heart isn’t in your content, don’t be afraid to change it. Write about whatever you want and don’t worry about being too limited or too spread out. Create your own kind of blogging niche.
While some bloggers struggle to decide on which topics to write about, others struggle with what to write about at all. For some of us, it’s difficult to know what we even want to write about, or what we like to write about. This can make it really hard to produce content on a daily, or even weekly content. And although I had a pretty good idea of what I wanted to write about when I started my blog, I definitely have gone through times when I’ve felt without purpose. Blogger’s block happens to all of us. And when it happens to me, I feel like I’ve got absolutely nothing. No purpose, no thoughts, no ideas.
In these situations, I’ve learned that the best thing to do is let the writing come to you naturally. I’ve found that the most effective way to figure out what you want to write about is to give it time. It takes dozens of blog posts for you to realize what content inspires you the most. And, sometimes the content you thought you wanted to write ends up being different than the content you end up writing.
In my case, I always figured my blog would be fashion and book focused. But as I started blogging, I realized that recipes, beauty reviews, and reflective pieces were actually some of my favorites to write. In fact, I even enjoy writing about blog photography, which is something I never imagined I would be doing.
It’s a strange concept, but sometimes you don’t really know what you want until you start doing it. If you’re unsure what your blogging niche should be, try experimenting with different types of posts. After a while, you’ll have a better sense of what you like and what you dislike blogging about. It’ll be much less difficult to understand your blogging niche once you’ve tested different topics. Plus, maybe you’ll discover a hidden interest. It’s important to give yourself the chance to explore other blogging niches.
I guess the central idea behind this post is that your blog and your blogging niche should be about you and what makes you happy. You shouldn’t feel like different blogging topics are mutually exclusive, or that you’re obligated to switch things up. Give yourself the opportunity to blog about whatever you want to blog about and don’t limit yourself because you’re worried that your readers won’t be interested in what you want to write. You’ll feel a lot more passionate about a blog that reflects everything you love than one that reflects some of what you love.
What’s your blogging niche?