To start this off, I’d like to say that I’ve been debating whether or not to write this post for a couple of days now. I wasn’t sure whether or not I could stretch this out into a full-length post, or, quite honestly, if I really wanted to. But seeing as Instagram is one of the biggest social media platforms out there, I figured this would be a worthwhile post to write.
My primary goal for these Sunday posts is to start conversation. I like to think of this as a sort of weekend chat time, especially since Sundays are typically when I typically respond to blog comments. That being said, I’d love to know how you feel on this particular subject! So, if you’re in a mood for a chat, don’t hesitate to stop by that comment section. 🙂
Anyways, let’s talk Instagram themes. Can we just take a moment and remember the simplicity of Instagram before themes took over? A time when we didn’t use the word aesthetic every ten seconds, or spend any time editing our photos. I remember in 2012 and 2013 when people would take pictures and then post them straight to Instagram. It didn’t matter if the photos were grainy or blurry, or in fashion with the other pictures in your feed. Ahh such simple times.
When I first launched my Instagram page for Currently, Lately, I knew how I wanted it to look. I had the idea of a very sleek, minimal aesthetic in mind (there I go with the word aesthetic), which I quickly started incorporating in my photos. My feed and photo-taking abilities evolved over the months, but even as my photography process changed, I kept that overall look. That was until about a week ago.
If you follow me on Instagram (plot twist: this post is just one giant self-promotion), you may have noticed that I recently quit my white and marble theme. Although I genuinely loved that look, I had honestly been wanting to get rid of it for a while. Today I thought I would share a couple of the main reasons why I decided to switch it up on Insta. If you have a theme (or have ever had a theme), hopefully you’ll be able to relate.
So. Many. Limitations.
Maintaining an Instagram theme places tons of limitations on what you’re able to post. If your feed is entirely one color, it forces you to eliminate so many good photo opportunities. In the time I had my theme, there were so many instances where I had taken a picture that I really liked, but didn’t post it because it didn’t fit in with the overall style of my feed. I found this very frustrating because I felt like it was making it tough for me to make my Instagram feel personal. For example, there was one time when I really liked the shots from a fashion blog post I had just put up, but I didn’t share them on Instagram because they didn’t mesh with marble. Not only did my theme stop me from getting good use out of my photos, it almost prevented me from promoting my blog post on social media.
Something else that’s also irritating about the limitations of an Instagram theme is that it makes it hard to post on a consistent basis. Since you’re so limited in what content you can put up, it’s nearly impossible to post pictures regularly without getting repetitive. Obviously you don’t want to put up too many shots of the same thing in a row, but it becomes pretty difficult not to when there’s so few things you can photograph. And with Instagram’s strange algorithm, it’s more important than ever to post consistently.
If you’re a blogger who takes a lot of flatlays, I’m sure you have your set of go-to blog props. For me, that set includes fun notebooks, fake flowers, and lots of candles. I love buying new blog props and even using things I find around my house, but with a theme, the process of obtaining new props becomes so much more challenging. There are only so many items you can use an item before it becomes redundant. And it’s not exactly practical to go out and buy new things all the time just so you can photograph them. Having limited resources at your disposal makes having a restrictive theme even harder to keep.
For those reasons, I think it’s best for me to have dropped my Instagram theme. While it was lovely to look at, it was beyond frustrating to maintain. And when it comes down to it, I don’t want to be putting that much effort into one social media platform when there are many others to run as well.
I’m seriously curious to hear what you all have to say on this. How do you feel about themes? Do you love them? Do you hate them? Do you have any care at all? Feel free to drop your thoughts in the comments!
Do you have an Instagram theme?